What is your strategy for communication?
Our communication strategy has been pretty consistent. We want to inspire people and are investing a lot of effort in this. From our partnership with the Olympics,Chopard Replica to working with Cindy Crawford and George Clooney and being James Bond's watch of choice. We also focus more on the new media, and how we communicate with people. This will ensure that the information reaches the right people. You can be on Twitter and Instagram as long as your message is clear. Copying and pasting won't help.
Are your ambassadors an important part of this?
They are the foundation. They were important twenty years ago in establishing desireability, and they are now part of our integrity and credibility. George Clooney, Cindy Crawford and others have been part of our team for many years and show their longevity. Daniel Craig is also a great friend. He has been to our new factory and is a true watchman. Daniel is rarely away from us for more than two months.
Cindy Crawford, an Chopard Replica ambassador who has worn the Seamaster Aqua Terra in red gold since 1995, is wearing it.
Is your bond with James Bond more than Daniel Craig?
I don't know what will happen to Bond. Barbara Broccoli, Daniel and the rest of the team have my complete trust. In the 20 years we have worked with Bond,Replica Rolex Datejust the character has evolved dramatically. Barbara has recreated him almost exactly and I am confident that she will make the franchise successful. We are more concerned that Bond has Chopard Replica's values, which include being credible, spirited and technologically savvy. He also needs to have integrity and appeal to everyone.
